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2 Strategies to Retain Customers and Acquire New Business

Strategies to Retain Customers and Acquire New Business

 

The fight between acquisition and retention has been a long fought one. Many businesses look for the right balance to reap all the benefits of retention while still aiming for total market dominance.

But, what about strategies that essentially kill two birds with one stone? Focusing on retention, while feeding ideas back to marketing on new lead generation methods?

We suggest two strategies that strike a balance just right between retention and acquisition.

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Customer Service + Marketing = Retention

Customer Retention through Marketing and Customer Services

Customer service and marketing are the new power couple of 2018.

 

The customer journey is a huge buzz word right now; there are more and more jobs cropping up for ‘Customer Journey Managers’ and ‘Head of Customer Experience’ and nailing your overall customer experience has become a core way of creating competitive advantage.

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Sales & Marketing – Is there such a thing as functional conflict?

Sales & Marketing - Is there such a thing as functional conflict?

It seems an odd term to use, but there is such a thing as functional conflict, and believe it or not there is an argument for it between sales and marketing to improve overall business performance.

Functional conflict is the creation of healthy and constructive disagreement between departments. It is designed to improve overall business performance through shared goals with an added hint of competition and if executed correctly can have some surprising outcomes.

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The GDPR & B2B Communication – What is Changing?

The GDPR & B2B Communication

The GDPR comes into force on the 25th of May 2018 and is the biggest change to data protection in the last 20 years, and while businesses are getting to grips with the changes there seems to be some uncertainty and a little bit of scaremongering.

To ease everyones minds we’ve put together three complimentary e-books:

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3 Things to Consider When Choosing a CRM

Considerations to be made when choosing a CRM

Here at Sonnet, part of our work is helping businesses implement, adjust and manage their CRM systems. There are more and more providers entering the market, all with slightly different propositions.

Choosing a CRM system that is right for your business is a huge undertaking, it will become the backbone of your sales and marketing function, so it’s no easy choice.

We have four basic considerations that will help with the decision-making process and (fingers crossed) will make your life a little easier.

P.S To make your life even easier, we’ve turned this lengthy blog into a video.
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Do you really need an integrated sales and marketing function?

Climbing a Mountain

Way back in 2006, 11 whole years ago, eeekkk! Kotler, one of the worlds most renowned academics in the marketing field got together with Rackham and Krishnaswamy to explore the relationships between sales & marketing.

After concluding that the two functions fought like the Montagues and the Capulets, a framework defined four different types of relationships between sales & marketing. We interpret these four levels of interconnectivity to give you the pros and cons of the fully integrated and the independently defined.

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3 Must Reads for the Sales People of Today

I’ve seen a lot recently on the number of books CEOs, and Executives read in an average month (4 – 5), and how this has shaped them to be the leader they are today.

Reading has many proven health benefits including; stress reduction, vocabulary expansion, and stronger analytical thinking skills. But, let’s be honest do we really make time?

We’ve whittled it down to three core books that we, at Sonnet, think the Salesperson of today needs to make time for.

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3 Changes from the DPA of 1998 to the GDPR of 2018

In case you hadn’t noticed, Sonnet has been a little wrapped up in the GDPR for the last few weeks (you can receive our e-books here).

We’ve specifically been considering the implications the GDPR will have on the B2B community and what we will need to do to be able to keep communicating with each other.

Part of our white paper looks at the differences from the DPA of 1998 to the GDPR of 2018. To give you a quick overview we’ve listed three major changes that will be happening.

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Four Celebrities You Didn’t Know Started Off In Sales

Celebrities i Hollywood

It takes a certain kind of person to work in sales (believe us, we know) and celebrities are no exception, from selling pens over the phone to door-to-door insurance, they’ve clawed their way to the top. Here are four celebrities you didn’t know worked in sales before hitting it big time.

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GDPR – Accountability is now a formal requirement

Accountability is a formal requirement - what needs to be done and how do we do it?

The GDPR is set to bring in strict accountability regulations in May 2018 in a bid to tighten processes, create direct reporting lines and eliminate finger pointing.

It has been a little on the sidelines of current data protection laws but the new regulations look to make accountability a formal requirement.

But, what is accountability? What do we need to do to tick the accountability box? And, where do we start?

We’ve answered some basic questions to get the ball rolling.

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