The Sales & Marketing Relationship – Making the Relationship Work

Last week we spoke about why your sales function needs to be in your marketing meetings. This week we will be speaking about how we make these functions work and the strategies behind the successful sales and marketing relationship.

To kick-start here are two simple ideas to stop guns at dawn around the conference table:

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The Sales & Marketing Relationship

Are you both heading in the same direction?

The office rivalry between sales and marketing is certainly no myth. With marketing focusing on the long-term planning and sales living lead by lead.

However, with sales evolving into a relationship management role, it’s time to put down your weapons and meet at the table to talk tactics.

Below are two simple reasons your sales team should be in those marketing meetings:

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