Sales & Marketing – Is there such a thing as functional conflict?

Sales & Marketing - Is there such a thing as functional conflict?

It seems an odd term to use, but there is such a thing as functional conflict, and believe it or not there is an argument for it between sales and marketing to improve overall business performance.

Functional conflict is the creation of healthy and constructive disagreement between departments. It is designed to improve overall business performance through shared goals with an added hint of competition and if executed correctly can have some surprising outcomes.

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