2 Strategies to Retain Customers and Acquire New Business

Strategies to Retain Customers and Acquire New Business

 

The fight between acquisition and retention has been a long fought one. Many businesses look for the right balance to reap all the benefits of retention while still aiming for total market dominance.

But, what about strategies that essentially kill two birds with one stone? Focusing on retention, while feeding ideas back to marketing on new lead generation methods?

We suggest two strategies that strike a balance just right between retention and acquisition.

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Customer Service + Marketing = Retention

Customer Retention through Marketing and Customer Services

Customer service and marketing are the new power couple of 2018.

 

The customer journey is a huge buzz word right now; there are more and more jobs cropping up for ‘Customer Journey Managers’ and ‘Head of Customer Experience’ and nailing your overall customer experience has become a core way of creating competitive advantage.

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