Sales & Marketing – Is there such a thing as functional conflict?

Sales & Marketing - Is there such a thing as functional conflict?

It seems an odd term to use, but there is such a thing as functional conflict, and believe it or not there is an argument for it between sales and marketing to improve overall business performance.

Functional conflict is the creation of healthy and constructive disagreement between departments. It is designed to improve overall business performance through shared goals with an added hint of competition and if executed correctly can have some surprising outcomes.

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3 Things to Consider When Choosing a CRM

Considerations to be made when choosing a CRM

Here at Sonnet, part of our work is helping businesses implement, adjust and manage their CRM systems. There are more and more providers entering the market, all with slightly different propositions.

Choosing a CRM system that is right for your business is a huge undertaking, it will become the backbone of your sales and marketing function, so it’s no easy choice.

We have four basic considerations that will help with the decision-making process and (fingers crossed) will make your life a little easier.

P.S To make your life even easier, we’ve turned this lengthy blog into a video.
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Do you really need an integrated sales and marketing function?

Climbing a Mountain

Way back in 2006, 11 whole years ago, eeekkk! Kotler, one of the worlds most renowned academics in the marketing field got together with Rackham and Krishnaswamy to explore the relationships between sales & marketing.

After concluding that the two functions fought like the Montagues and the Capulets, a framework defined four different types of relationships between sales & marketing. We interpret these four levels of interconnectivity to give you the pros and cons of the fully integrated and the independently defined.

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3 Must Reads for the Sales People of Today

I’ve seen a lot recently on the number of books CEOs, and Executives read in an average month (4 – 5), and how this has shaped them to be the leader they are today.

Reading has many proven health benefits including; stress reduction, vocabulary expansion, and stronger analytical thinking skills. But, let’s be honest do we really make time?

We’ve whittled it down to three core books that we, at Sonnet, think the Salesperson of today needs to make time for.

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Four Celebrities You Didn’t Know Started Off In Sales

Celebrities i Hollywood

It takes a certain kind of person to work in sales (believe us, we know) and celebrities are no exception, from selling pens over the phone to door-to-door insurance, they’ve clawed their way to the top. Here are four celebrities you didn’t know worked in sales before hitting it big time.

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The Sales & Marketing Relationship – Making the Relationship Work

Last week we spoke about why your sales function needs to be in your marketing meetings. This week we will be speaking about how we make these functions work and the strategies behind the successful sales and marketing relationship.

To kick-start here are two simple ideas to stop guns at dawn around the conference table:

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The Sales & Marketing Relationship

Are you both heading in the same direction?

The office rivalry between sales and marketing is certainly no myth. With marketing focusing on the long-term planning and sales living lead by lead.

However, with sales evolving into a relationship management role, it’s time to put down your weapons and meet at the table to talk tactics.

Below are two simple reasons your sales team should be in those marketing meetings:

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