2 Strategies to Retain Customers and Acquire New Business

Strategies to Retain Customers and Acquire New Business

 

The fight between acquisition and retention has been a long fought one. Many businesses look for the right balance to reap all the benefits of retention while still aiming for total market dominance.

But, what about strategies that essentially kill two birds with one stone? Focusing on retention, while feeding ideas back to marketing on new lead generation methods?

We suggest two strategies that strike a balance just right between retention and acquisition.

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3 Things to Consider When Choosing a CRM

Considerations to be made when choosing a CRM

Here at Sonnet, part of our work is helping businesses implement, adjust and manage their CRM systems. There are more and more providers entering the market, all with slightly different propositions.

Choosing a CRM system that is right for your business is a huge undertaking, it will become the backbone of your sales and marketing function, so it’s no easy choice.

We have four basic considerations that will help with the decision-making process and (fingers crossed) will make your life a little easier.

P.S To make your life even easier, we’ve turned this lengthy blog into a video.
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