Customer Service + Marketing = Retention

Customer Retention through Marketing and Customer Services

Customer service and marketing are the new power couple of 2018.

 

The customer journey is a huge buzz word right now; there are more and more jobs cropping up for ‘Customer Journey Managers’ and ‘Head of Customer Experience’ and nailing your overall customer experience has become a core way of creating competitive advantage.

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Sales & Marketing – Is there such a thing as functional conflict?

Sales & Marketing - Is there such a thing as functional conflict?

It seems an odd term to use, but there is such a thing as functional conflict, and believe it or not there is an argument for it between sales and marketing to improve overall business performance.

Functional conflict is the creation of healthy and constructive disagreement between departments. It is designed to improve overall business performance through shared goals with an added hint of competition and if executed correctly can have some surprising outcomes.

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The GDPR & B2B Communication – What is Changing?

The GDPR & B2B Communication

The GDPR comes into force on the 25th of May 2018 and is the biggest change to data protection in the last 20 years, and while businesses are getting to grips with the changes there seems to be some uncertainty and a little bit of scaremongering.

To ease everyones minds we’ve put together three complimentary e-books:

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Do you really need an integrated sales and marketing function?

Climbing a Mountain

Way back in 2006, 11 whole years ago, eeekkk! Kotler, one of the worlds most renowned academics in the marketing field got together with Rackham and Krishnaswamy to explore the relationships between sales & marketing.

After concluding that the two functions fought like the Montagues and the Capulets, a framework defined four different types of relationships between sales & marketing. We interpret these four levels of interconnectivity to give you the pros and cons of the fully integrated and the independently defined.

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The Sales & Marketing Relationship – Making the Relationship Work

Last week we spoke about why your sales function needs to be in your marketing meetings. This week we will be speaking about how we make these functions work and the strategies behind the successful sales and marketing relationship.

To kick-start here are two simple ideas to stop guns at dawn around the conference table:

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The Sales & Marketing Relationship

Are you both heading in the same direction?

The office rivalry between sales and marketing is certainly no myth. With marketing focusing on the long-term planning and sales living lead by lead.

However, with sales evolving into a relationship management role, it’s time to put down your weapons and meet at the table to talk tactics.

Below are two simple reasons your sales team should be in those marketing meetings:

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