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GDPR: Fines are only the tip of the iceberg

The GDPR & B2B Communication

We’re guessing you’ve heard of GDPR…

European General Protection Regulations are set to come into force in May 2018, and I’m pretty sure by now you’ll have heard some horror stories. One of which will most certainly be the daunting fines imposed should companies fail to comply with the new regulations (between €10 – €20 million or 2 – 4% of global turnover, whichever is higher).

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The Sales & Marketing Relationship – Making the Relationship Work

Last week we spoke about why your sales function needs to be in your marketing meetings. This week we will be speaking about how we make these functions work and the strategies behind the successful sales and marketing relationship.

To kick-start here are two simple ideas to stop guns at dawn around the conference table:

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The Sales & Marketing Relationship

Are you both heading in the same direction?

The office rivalry between sales and marketing is certainly no myth. With marketing focusing on the long-term planning and sales living lead by lead.

However, with sales evolving into a relationship management role, it’s time to put down your weapons and meet at the table to talk tactics.

Below are two simple reasons your sales team should be in those marketing meetings:

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