Do you really need an integrated sales and marketing function?

Climbing a Mountain

Way back in 2006, 11 whole years ago, eeekkk! Kotler, one of the worlds most renowned academics in the marketing field got together with Rackham and Krishnaswamy to explore the relationships between sales & marketing.

After concluding that the two functions fought like the Montagues and the Capulets, a framework defined four different types of relationships between sales & marketing. We interpret these four levels of interconnectivity to give you the pros and cons of the fully integrated and the independently defined.

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3 Must Reads for the Sales People of Today

I’ve seen a lot recently on the number of books CEOs, and Executives read in an average month (4 – 5), and how this has shaped them to be the leader they are today.

Reading has many proven health benefits including; stress reduction, vocabulary expansion, and stronger analytical thinking skills. But, let’s be honest do we really make time?

We’ve whittled it down to three core books that we, at Sonnet, think the Salesperson of today needs to make time for.

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